My Commitment to Showing Up

Those close to me know I don’t do New Year’s resolutions.

I believe real change starts when you say it does, not because a calendar told you so.

Last year, I decided to ditch this “stoic” thinking and actually commit to something challenging for an entire year.

And guess what? I actually did… and it felt really good.

It made me realize that even if you know you can do something, it feels way better to actually do it.

Which leads me to the purpose of this post.

In 2026, I’m fully committing to my personal brand.

As marketers, we know that branding is everything. But with personal branding and user-generated content at an all-time high, many of us marketers neglect our own.

Putting yourself out there is scary, especially when it’s tied to what you do professionally.

While I’m scared of the critics, the naysayers, the haters, and so on, my biggest fear is not trying and not leaning into what I believe is the most important factor in marketing… you.

I’m hoping this will open the door to larger conversations, and I hope I get to connect with other like-minded individuals and geek out over marketing, business, and other interesting topics.

So here goes nothing! If you start seeing me in your algorithm, say what’s up! It’s the platform’s way of saying we might like each other. 😜